Search Engine Optimization (SEO) – The Heart of the Digital World
The Search Engine Optimization generally referred to as SEO is the most important process for digital marketing, as our headline suggests it is truly the heart of Digital World. SEO is the process which gives your business the first recognition online. Traditional marketing helps businesses in searching the customers, while SEO makes it possible for end consumers to search your business online and that too without any advertisement charges, fascinating?
Let’s know more about SEO.
- Everything about Search Engine Optimization – Complete Understanding of SEO
- Deep Dive into SEO
- How do Search Engines Work?
- Strategy for Local SEO Services and Affordable SEO Services
- SEO Services in Surat by the Best SEO Company in Surat Gujarat
- What are the types of SEO according to Search Engine Guidelines?
- What are the types of SEO according to activity?
- What is the Technical SEO?
- What is the Local SEO?
- What is the Ecommerce SEO?
- Some popular SEO Tools and Extensions
- SEO Packages
- Frequently Asked Questions and Answers on SEO Services
- What is SEO?
- What are the modern SEO services include for websites?
- How much does SEO Cost?
- Does SEO Really Work?
- How can SEO help my business?
- How can I get started with SEO?
- Who will work on my SEO plan?
- How big is the SEO industry?
Everything about Search Engine Optimization – Complete Understanding of SEO
It is said in the marketing world that if you want to be an effective marketing person you must “Think Like Customer”. So, let’s think like a customer to understand SEO.
If you want to buy a specific mobile phone but you are not aware of an authorized retailer who deals in this mobile near you, what would you do? Take out your phone, open any Search Engine like google or bing or yahoo and type “Mobile XYZ dealer near me”, right? Similarly, if you are not aware of the best SEO company in Surat or SEO expert in Surat who provides the best SEO services in Surat or any other city, then what would you search for? “Best SEO Agency in Surat” or “Best SEO in Surat“, right?
Now, there will be hundreds of links which will appear in the search page of your search engine. What will be your next step? You will probably check the first few links and check what they are offering or details about them. You will never go to the second page of search pages because you get everything related to your search and requirement on the first page itself.
Now, who decided which sites will come on the first page and which on second? Yes, you are right, the Search Engine (Google or bing) decides, but who helped them to decide that? The Search Engine Optimization agencies helped them in deciding that.
Now, if we see from a business point of view, in the above example, the two major parts of online customer behaviour are
- The online customer is mainly dependent on search engines and they take help of search engines for all their needs and requirements online. Today’s consumer is dependent on search engines not only for their online buying but even if they want to buy product or services physically, they rely majorly on Search Engines.
- Second and most important behaviour is, the new world consumer doesn’t have the patience to go through all the pages of search results provided by the search engine. They check the only first page and on the first page also the consumer will quickly scan what is most relevant to his/her need and open only that result.
These are the exactly and only two steps to get the attention of an online consumer, but it is as easy and simple to achieve as it looks? NO! Not at all!
So, how to achieve it, the simple step for you is to “Hire the best SEO agency”, the search engine optimization agency, like Premware Services India LLP, the best SEO company in Surat, would have a bunch of talented SEO Experts who can work on your website, it’s content, design, size, links, Keywords and many more things to help you achieve Organic Ranking on search engines.
SEO helps your business, products, services or website to rank up on the first page of the Search Engine.
Do you have a question “How to rank my website on the first page of Google?”, Premware Services India LLP is the answer.
Deep Dive into SEO
A marketer must think like a customer, but a good SEO must also think like a Search Engine. So, general marketer just must think like human beings, but an SEO must think like a machine as well!
To get best SEO results and ranking on search engines, an SEO must keep himself updated with the changes in the pattern of search which the search engine follows, at the same time SEO also has to keep track on consumer behaviour and what their current requirements are.
For an example, you own a mobile shop and you have the latest iPhone available with you, the SEO will do research on customer requirements and rank your site on google accordingly to show up your website first for that iPhone; suddenly the new phone is launched and people start searching for that phone, will your website still appear first on Google? NO!
you will have to keep your SEO updated as the changing market and change in requirements.
Similarly, if you have done ranking perfectly but the search engine changes the algorithm (an algorithm is the process of a search engine to search and rank your site on their first page), your website will not appear in the first page. Not because you have done anything wrong but just because the search engines have changed their pattern or process. It is a myth in general people that search engine doesn’t change algorithm often, we often come across the question and statements like “The change in algorithm must be very rare, why would they change it frequently? How many times they would change it in a year? So, let us tell you that your favourite search engine Google, changes the algorithm around 500-550 times a year. Surprising?
That is where you need an local SEO Expert who can keep his/her eye on change in consumer behaviour and change in Search Engines’ behaviour to rank your website higher.
How do Search Engines Work?
3 Steps of the Search Engine Process
- Crawling – The crawlers or bots travel from webpages to webpages and gathers the information on them with help of content, pics, videos and links available on them and identifies the kind of services your business provides, these are robots and hence they read the coding done on text, pics and videos and not just the content which we read.
- Indexing – based on the information gathered by crawlers the search engines lists all the websites according to the nature of their services, information and Content.
- Ranking – The search engine matches the searched keywords with the information on indexed websites and searches the most relevant websites. Based on the relevance of the content or coding of the website, the search engine decides and fixes the position of each website and shows them on search pages according to the ranking.
All the above 3 steps are important to rank on the first page of the search engine. The team of best SEOs can do all this work for you. Here the thing is to understand that SEO is not a single person or single operation, it comprises various stages and experts to make it possible for you.
Strategy for Local SEO Services and Affordable SEO Services
- Research on your Business
- Design the Strategy of SEO
- Keyword Research
- Competition Research
- Content Development
- SEO Analysis
Research on your Business
Our research team researches your products, services and industry your business falls in. We do a detailed investigation like your website SEO audit of your business trends, latest consumer behaviours and requirements. We also analyse where do you stand in that business and determine the USP of your business. We need a huge input from your side on this stage to know your business better.
Design the Strategy of SEO
Designing the strategy is the pillar of SEO. The SEO teams decide on the approaches to adopt. Many agencies adopt Black Hat SEO Approach which is a wrong way of achieving ranking. We adopt a 100% White Hat SEO strategy which follows all the rules and regulations suggested by search engines.
We decide the steps and strategy for On-page SEO as well as for Off-Page SEO; as the names suggest the On-Page SEO techniques applied by your SEO Consultant on your webpages, while Off-page SEO techniques are applied on other websites or 3rd party websites which can be derived through SEO Backlinks.
It is a myth that SEO is only about keywords, but SEO is not only about keywords, rather keywords are just a part of SEO. However, it is one of the most important parts because SEO can analyse the competition of your services and accordingly frame the strategy to highlight your USP by selecting the best approach. We use best in class Keyword tools like Google Keyword planner, SEOmofo, KWfinder, SEO Quake, LSI Graph, Soovle, SEO site check-up Etc.
We also research your competitors. This helps us in ranking your website above them and capture potential business from your competitors.
Once, the keywords are decided the team of Content Writers draft the content accordingly. Content is the soul of any SEO strategy. We design best in class and unique content for our client to highlight their services and products. We don’t just do SEO for the website optimization, but we believe in doing it for every product and service you provide so that all your service get the same amount of traffic and business.
Once the SEO strategy is implemented, it is essential to see the performance of SEO techniques. Continuous research and development are required to achieve and maintain the ranking. We have a team of analysers and our manual website audit tool to examine the effectiveness of SEO Strategy to give result-oriented SEO Services to our customers.
SEO Services in Surat by the Best SEO Company in Surat, Gujarat
- Website Audit Service
- SE Ranking
- E-Commerce SEO
- SEO for YouTube videos
- Other Video SEO
- Local SEO Services
- Export-oriented SEO
- Country specific SEO
- On-Page SEO Services
- Off-Page SEO Services
- Advanced SEO
Types of SEO according to Search Engine Guidelines
White Hat SEO
White hat SEO refers to all the techniques that operate under the rules and expectations set by the search engines and their users. When one is carrying out SEO practices without trying to trick or mess up with the search engine ranking algorithm by some unapproved means, then one is probably practising white hat SEO.
White hat SEO in simple terms is using various techniques assuring that your site performs well in the SERPs without undertaking certain malpractices which are referred to as cheating.
- Content Creation
- Valuing your Audience
- Focusing on Mobile
- Claim Your Local Business Listing (GMB)
- Make User Experience (UX) a Priority
- Excellent Keyword Research
- Focus on Content Marketing
- Use of Schema
- Quality Link Building
Black Hat SEO
Black hat SEO refers to a method or set of practices that are used to increase a site or page’s organic rank in Google or other search engines through means that violate the search engines’ terms of service. Currently, it’s used more commonly to describe computer hackers, virus creators, and those involved in performing unethical actions with computers.
Most Common Black Hat SEO Techniques:
If your goal is to stay above board with Google and other search engines, then do not practice the following SEO techniques. These are considered as the black hat in SEO & are disapproved.
- Doorway Pages
- Keyword Stuffing
- Invisible Text
- Article Spinning
- Duplicate Content
- Paid Links
- Sneaky Redirects
- Typosquatting or URL Hijacking
- Negative SEO
- Content Automation
- Guest Post Spam
- Link Schemes
- Link Farms, Link Wheels or Link Networks
- Rich Snippet Markup Spam
- Automated Queries to Google
- Creating domains, subdomains, or pages with duplicate content
- Pages with malicious behaviour, such as phishing, viruses, trojans, and other malware
Grey Hat SEO
White hat SEO techniques include strategies approved by search engines like Google, Bing, whereas techniques which are banned and practising which can lead to Search Engine’s penalty are black hat SEO practices.
Grey hat SEO is a combination of both types of strategies – white hat SEO and black hat SEO. One can use grey hat SEO techniques to accelerate the white hat SEO process.
Grey Hat SEO is the practice of using technically legal methods to improve your site rankings. These are ethically uncertain, and might one day become black hat SEO technique.
- Expanding Old Content
- Buying Expired Domains / Purchasing of Old Domains:
- Using Private Blogging Network (PBN)
- Use of Social Bookmarking Sites
- Submitting Your Website to Web Directories
- Multiple Social Media Accounts (Social media automation and purchasing followers)
- Getting Positive Reviews
- Building a Microsite or Blog
- Link Building Using Web 2.0 Submission
- Free Vouchers
- Pay for Reviews
Types of SEO according to Activity
What is On-Page SEO?
OnPage Search Engine Optimization refers to the practice or method of optimizing a web page code and its content for both search engines and users. On-page SEO is also called as “On-Site SEO“.
Apart from generating relevant, high-quality unique content, on-page SEO also includes optimizing your headlines, HTML tags (title, meta, and header), and images. Whether your website is genuine, trustworthy and complies with the authentic and high level of content & expertise is assured by on-page SEO.
Why On-Page SEO is Important?
One cannot forgo the importance of on-page SEO because it helps search engines understand about both your website and its content, as well as it helps in identifying whether it is relevant to a searcher’s query or requires any changes.
If proper efforts are put into SEO on-page activities after a complete on-page SEO audit for a website, one will witness an increase in traffic and a rise in searchers.
Advanced On-Page SEO Tips
- Use Original Images
- Internal Linking
- Write Comprehensive Content
- LSI Keywords
- Boost Your Page Speed
- Optimizing Images
- Rank Your Content in Featured Snippets
- Voice Search SEO
What is the Off-Page SEO?
“Off-page SEO” or “off-site SEO” generally refers to actions taken outside of your website to impact the organic rankings within search engine results pages (SERPs).
Off-page SEO actions include building high-quality backlinks, encouraging branded searches, and increasing engagement and shares on social media channels.
Why is Off-Page SEO Important?
Since decades, Search engines have been trying to avail users with best results on their searches. To achieve the same, they take into consideration many on-page SEO factors, some other quality factors, and off-page SEO factors. Despite all these, Backlinks and other off-site signals still form the foundation of Google’s algorithm.
Off-Page SEO Techniques:
- Link Building
- Some useful link building techniques are:
- Publishing link-worthy content
- Guest posting on other websites
- Asking for links
- Linking to other websites from your content
- Publishing link-worthy visuals
- Social Media Marketing
- Brand Mentions
- Customer Reviews
1. Website Audit
The website SEO audit is a step by step analysis of all the important factors that affect a website’s health and performance in all aspects. The purpose of doing a complete website audit is to check any errors or any weak points that affect its web performance before going for digital marketing.
- A detailed report on the complete health of your website which covers
- Onpage SEO Analysis
- Off-Page SEO Analysis
- Technical SEO
- Local SEO
- Backlinks Analysis
- and 60+ Major Minor Factors
2. SEO Audit
Understand your site’s overall technical SEO health. Manually going through the complete SEO checklist will help in finding out all possible hidden errors which an automated tool can easily miss.
Taking appropriate action on an SEO audit report can be very rewarding for the website in terms of search engine visibility and helps boost its SEO ranking. A website free of any technical errors is more likely to move ranks faster.
3. SEO Analysis of Competitors
A thorough manual SEO audit will help figure out major issues as well as minor issues. Creating a strategy and combing out these errors will improve a site’s health and this will help in beating competitors to the top of search pages.
On having a website, you can target the entire (online) world and promote your brand, product or service while ranking amongst the best in the world. Whereas Local SEO, on the contrary, has a limited reach, it is focused on ranking higher in your local area. Local SEO is generally optimizing a website to increase traffic, leads and brand awareness from local search.
Google Local SEO has a set of unique ranking signals, including:
- A particular location the person is searching from
- “Check-ins” from that location
- Rating of google map for that business
- NAP citations
- Presence of Google My Business listing
- Keywords used in Google My Business profile
- An average of overall online reviews
- Keywords used in online reviews
- Shares on social media/Social signals
When targeting channels and mediums to amplify your business sales perspectives, one of the important and effective ways is SEO – Search Engine Optimization. It is quite an affordable way to grow your sales at eCommerce store and boost your revenue.
What do our Ecommerce SEO Services Include?
- SEO Audits
- Technical SEO Services
- On-Page and Off-Page SEO Implementation
- eCommerce Keywords Research and Keyword Implementation
- Product Optimization
- Navigation Optimization
- Content Strategy
- Link Building
- Conversion Optimization
- External Link Building
- SEO Reporting & Ecommerce Focused Stats
- Performing a Competitive Digital Analysis
- Optimizing Website Content and Code
- Creating New Website Content and Creatives
- Optimizing and Creating Local Citations (Local SEO)
- Measurement and Analytics Reporting
- Tracking and Tweaking your SEO Campaign
Some popular SEO Tools and Extensions:
- Google Webmaster Tool – Google Search Console
- Google Keyword Tool – Keyword Planner
- Google Site Speed – PageSpeed Insights
- SEO site checkup
- Neil Patel SEO
- Backlink checkers
- Ryte analysis
- SEO Yoast
- Page Rank
- Google Rank Checker
- Website rank checker
- SERP checking
- MOZ SEO
We are providing very cheap SEO packages to clients without compromising the quality of the work, these search engine optimisation packages include all functionalities of global SEO packages such as initial review & analysis, on-page optimization, SEO tools setup and uses, structured data configuration/mark up analysis, content marketing, off-page optimization, local search optimization, and all SEO related activities.
We have SEO service packages for all size of businesses starting with a basic SEO package with backlink packages.
Connect with us today for best SEO solutions.
Do you want to rank your website first on Google?
Hire us, the SEO expert in Surat for the best SEO in Surat, Gujarat.
FAQsFrequently Asked Questions and Answers on SEO Services
What is SEO?
SEO stands for Search Engine Optimization, which is a process of improving the quality and quantity of organic traffic to web pages by improving organic ranking of keywords on search engines result page.
What are the modern SEO services include for websites?
How much does SEO Cost?
According to WebFX, The average cost of SEO for small businesses is $750 to $2000 per month or $5000 to $30,000 for one-time projects. Smaller companies that invest in SEO consulting services can expect to pay $80 to $200 per hour.
Does SEO Really Work?
Yes, absolutely! If its an ethical SEO. SEO only works when you use the white hat SEO techniques. But when you use black hat SEO techniques (outdated guidelines or restricted practices), it does not work and your website won’t rank well. And this thing leads to the perception that SEO is ineffective.
How can SEO help my business?
When you do SEO in proper guidelines, Google and other search engines will increase your website’s organic ranking, leading to an increase in visibility and traffic to the website, which in turn, more inquiries and conversions, generating more sales & revenue.
How can I get started with SEO?
You can get in touch with one of our SEO experts. We will run a manual SEO audit on your website to identify the existing mistakes and errors on your website. Then, our team will propose recommended SEO actions to fix all those issues and all available plans suitable for your business.
Who will work on my SEO plan?
Premware Services has an in-house SEO team including project managers, account managers, onpage seo experts, off-page seo experts, seo content writers who work with web designers, graphic designers and web developers to implement the best seo strategy on your website for better rankings on search engines.
How big is the SEO industry?
SEO Industry is poised to reach $80 billion in US only. SEO statistics by Forbes cite Borrell Associates to emphasize that by 2020, businesses in the US will be spending as much as $80 billion on SEO services. According to MarketWatch, The SEO software market is poised to grow by USD 740.01 mn during 2021-2024, progressing at a CAGR of 15% during the forecast period.