Local SEO – A Simple and Complete Guide for Beginners


What is Local SEO?

On having a website, you can target the entire (online) world and promote your brand, product or service while ranking amongst the best in the world. Whereas Local SEO, on the contrary, has a limited reach, it is focused on ranking higher in your local area. Local SEO is generally optimizing a website to increase traffic, leads and brand awareness from local search.
Some of the tasks associated with local SEO include searching local keywords, optimizing Google My Business ranking and profile of the business, and developing “NAP” citations.


Why is Local SEO Important?

Targeting the world can be the ultimate goal for expansion, growth & sales of business but one cannot forgo the local market. Local SEO is important too. Here are some facts supporting the statement.

– 96% of PC owners conduct local searches

– In fact, 46% of all searches on Google are local.

– 64% of local customers use local search engines and directories as their main way to find local businesses

– 50% of local mobile searchers look for business information (like a company’s address or phone number)

– 78% of local mobile searches result in an offline purchase

(Statistics Sources: Searchengineland.com and Business2community.com)

The above facts and stats make it clear that if one owns a local business and doesn’t have local business SEO in order, then the particular company is missing an opportunity every time someone searches for its products or services online in that particular area or region.


How Does Local SEO Work?

There’s not much difference when it comes to local SEO compared to the affordable global SEOwebsite audit, technical seo audit, keyword research, webpage content, inbound and outbound links, and on-page SEO, all just has a local focus. To make a mark amongst the competitors in the SERPs these elements are important to get all that you need for your website.

Google Local SEO emphasizes more on local searches people are performing in the immediate area surrounding the business. (local searches example: Top 5 cafes in the XYZ city, best places to visit in the XYZ city, local seo company near me, affordable local seo service near me, etc)

Google Local SEO has a set of unique ranking signals, including:

  • A particular location the person is searching from
  • “Check-ins” from that location
  • Rating of google map for that business
  • NAP citations
  • Presence of Google My Business listing
  • Keywords used in Google My Business profile
  • An average of overall online reviews
  • Keywords used in online reviews
  • Shares on social media/Social signals


How to Track Google Maps Ranking/Google My Business Ranking?

It’s a known fact that Google local search algorithm returns results based on their relevance prominence and physical proximity to the searcher. Google weighs ranking factors differently depending on how a searchers particular query is worded. Keyword, therefore, plays an important role.
Google’s local algorithm analyses and ranks listings based on the following three areas:

  • Proximity: How close is the business to the searcher?
  • Prominence: How popular or known is the business in the area?
  • Relevance: How closely does the listing match the searcher’s query?

Another thing to pay attention to when tracking is whether or not they are geo-modified — that is, is there a named specific geographical area that Google has to help the searcher with?
In certain searches that are not geo-modified, Google then elevates proximity as a rank factor, considering the searcher is searching something nearby the stipulated location or the typed keyword in the search.


Tools to Track Local SEO Rankings

While locally tracking your Google Maps, the results for the same keyword phrase may vary slightly or even totally different depending on the searcher’s location, even when residing within the same location and the same zip code. Generally, these rank tracking tools pull in local map data — examples include GeoRanker, Whitespark or BrightLocal Search.

When talking about SEO tracking there is a certain number of local SERP tracking tools out there — which are available in the form of web browser plug-ins, desktop applications and web-based software as a service (SaaS).

Consider the following points when you’re analysing local rank tracking tools:
– The number of keywords you can track?
– Can one scan on a schedule?
– The number of times does your business appear in results?
– Will the reports be available?


Local SEO Packages

From start-ups to businesses and corporate houses, we have the best-suited affordable SEO services for every business size. We believe in providing local search engine optimization services with best rates without compromising the quality of the work. These local seo packages include all functionalities of global SEO packages such as SEO audit service – initial review & analysis, on-page optimization, SEO tools setup and uses, structured data configuration/markup analysis, content marketing, off-page optimization, local search optimization, etc – complete Local SEO Solutions.


If you are in search of a local seo consultant for your local seo marketing strategy then you can contact us as we are a reputed local seo agency here.

But if you are in planning to hire a local seo expert then, you can directly hire from top local search companies.