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We are going to cover the White Hat SEO in below points in this guide:

What is White Hat SEO?

Introduction to White Hat SEO

White hat SEO refers to all the techniques that operate under the rules and expectations set by the search engines and their users. When one is carrying out SEO practices without trying to trick or mess up with the search engine ranking algorithm by some unapproved means, then one is probably practising white hat SEO.

White hat SEO in simple terms is using various techniques assuring that your site performs well in the SERPs without undertaking certain malpractices which are referred to as cheating.

When compared to black hat SEO techniques which increases website traffic from search engines very fast, white hat SEO is slow in operations as it works and is depended on the standards set by Google and other search engines.

 

Most Popular White Hat SEO Techniques you should follow to boost your Organic Traffic and Ranking

 

Content Creation

Everyone is aware of the phrase ‘content is king’? well in the current competitive times content is everything in digital marketing. Those practising white hat SEO practices should take care of the content. The following are the points on how content should be to be accepted by the search engine algorithms.

  • Original without any infringement on the intellectual property rights of others
  • It should contain text & keywords that are relevant and useful to the creator’s industry and audiences
  • Another important aspect is it should be well written with good grammar and without any spelling errors
  • Along with the content, one should also give necessary importance to images & videos. Image and video should include a title, ALT tag and description.
  • Giving credits or mentioning the source of research and quotes wherever required.

 

Valuing your Audience

To perform well in the search, it is quite essential to value your audience and particularly the industry you belong to. One must do the following –

  • Own a site that is well built, is performing well and is capable of being used across multiple platforms (desktop, tablet, mobile)
  • A crispy & trendy content which generate interest and in return generate leads
  • A perfect blend of multimedia content rather than just content or static graphics.
  • Properly utilizing social media for your brand recognition across all platforms so that the content can be evenly distributed across desired age groups & audiences.

 

Focusing on Mobile

In the current times when multiple platforms are aimed to target the audiences, one simply cannot leave to tap on the mobile phones & its potential to reach desired audiences. While practising SEO, one must opt for a mobile-friendly site. Google has released its own mobile-friendly test app where you can check to make sure that your website is legal and isn’t penalized.

 

Claim Your Local Business Listing (GMB)

When having a site & carrying out SEO practices, catering to local searchers is important too. It is one of the ways to match the google algorithm that serves the user intent. Targeting the local market is a major opportunity which shouldn’t be missed, perform local SEO. The best way to take benefit of these searches/(user queries) is to claim the GMB page for your white hat company or organization.

When claimed, GMBs, appear in a special box above other Google search results called the Map Pack. Users searching a place/business, are shown the physical location of all relatable businesses and are provided access to a specially created profile that includes address, phone number, reviews, prices, website URL and more.

 

Make User Experience (UX) a Priority

One of the major reasons why white hat SEO practices have overtaken black hat SEO practices is Meeting the users demands better website UX. Google is equipped with a massive range of signals that allow them to identify and penalize bad site experiences.
The goal of UX design in business is to get maximum customer satisfaction and loyalty. To get this your website is the best means. Achieving it is not so complex if taken certain steps to like to first determine a user’s intent, then develop a pathway for smooth navigation—a product that evokes a positive emotion and leads to an overall good experience.

 

Excellent Keyword Research

Ever since the earlier times and even today, Keywords are crucially important for site content, these include blogs, images and video and PPC/Adwords. In recent times, the widely adopted practice is to use similar words throughout a piece of writing which serves as the main keyword. Key phrases are also a good practice & can be used as and when needed in the content. Not only in texts or paragraphs but it’s also important that these keywords are used in Titles and subheadings.

 

Focus on Content Marketing

Content is one of the all major Google ranking factors. To get the desired ranking, one of the best methods is via Content marketing. This is one white hat SEO strategy which is the best for the bloggers and shouldn’t be missed by the SEO experts at any cost.

What does a successful content marketing strategy consist of?? It involves having useful content, finding the right audience, and then reaching that potential audience. You can achieve this by sharing via social media, having the pages linked to, published on more prestigious sites, or mails.

 

Use of Schema

Schema is a collection of different HTML tags that can be added to a Web page. These tags help to create an enhanced description that appears in search results also known as rich snippets. Schema is used to create Rich Snippets for Organizations, Local Business, Services, Events, Music, People, Products, Recipes, Review Ratings, and Videos.

  • To make your search results stand out, it is advisable to use Rich snippets
  • Understanding a page is made easier by Schema
  • Microdata can improve click-through rates.

 

Quality Link Building

Link building is one of the most important white hat SEO technique. Getting quality links from real websites that are relevant to yours is what makes it an approved search engine technique. These links are with varying anchor text and build for the long run. Most links come from the content or other resources that you create for other sites or their audiences.

Thus, for a great user experience, customer satisfaction & getting desired leads, one should always practice white hat SEO techniques and be safe from getting penalized by the search engines. One should always think about the results in the long run & patiently utilise white hat SEO tools to generate the best results.

 

FAQs (Frequently Asked Questions and Answers on White Hat SEO Techniques)

 

Q. What is Black Hat and White Hat SEO?

Ans: Black hat SEO refers to a set of practices that are used to increase a site or page rank in search engines through means that violate the search engines’ policy/terms of service. While White Hat optimization is said to be
the exact opposite of Black hat optimization. White hat SEO refers to all the techniques that operate under the rules and expectations set by the search engines and their users. When compared to black hat SEO techniques
which increases website traffic from search engines very fast, white hat SEO is slow in operations as it works and is depended on the standards set by Google and other search engines.

Q: What is White Hat Process?

Ans: In SEO (search engine optimization) terminology, white hat SEO refers to the practice of SEO strategies, techniques and tactics that focus on human audience only and follow search engines’ guidelines completely.

Q: What is a White Hat Backlink?

Ans: White hat SEOs often rely on high quality and informative content, honest testimonials, contribution to blogging site, and all genuine ways to gain backlinks. These gained backlinks are called natural backlinks or white
hat backlinks.

Q: What does not Describe White Hat SEO?

Ans: An SEO which refers to those techniques and strategies used to get higher search rankings and traffic by breaking search engine rules and guidelines, which only focuses on search engines.

Q: What are Black Hat SEO Techniques?

Ans: Black Hat SEO techniques are those practices that are used to increase a site or page rank in search engines through means that violate the search engines’ policy/terms of service. Some of the major black hat SEO techniques are Cloaking, Doorway Pages, Keyword Stuffing, Invisible Text, Article Spinning, Duplicate Content, Paid Links,
Sneaky Redirects, Typosquatting or URL Hijacking, Negative SEO, Content Automation, Guest Post Spam, etc.