The website audit is a step by step analysis of all the important factors that affect a website’s health and performance in all aspects.

The purpose of doing a manual website audit is to check any errors or any weak points that affect its web performance before going for digital marketing. Apart from this, the website audit report helps in implementing of advance strategy which plays a vital role in its code, Search Engine Optimization – SEO and content.

It looks at content, technical SEO, server-side configuration, website architecture, on-page SEO, off-page SEO, etc. It’s like a comprehensive evaluation of the site’s overall performance and finds the areas for improvement within the site as well.

SEO audit of a website shows the current status of the web site’s health and visibility in search engines. By strengthening the weak points, it helps in increasing search engine ranking and organic visibility which can bring more visitors to the website, which generates more inquiries and leads, and can make a strong hike in business revenue.

This website SEO audit helps an increase in the online presence of any business.

A website SEO audit can be done in two ways. First one is an automated website audit, and the second one is a manual website audit.

The automated website audit is software-based auditing only, while manual website audit needs manual intervention with all possible implementation of technical and SEO things to achieve better results.

It might possible that software may provide wrong information or incomplete information about any point. Like some things may be diagnosed by software as an error but practically, they are not; or some things may be diagnosed as perfect but in reality, they might have some issues or errors.

Generally, this machine-made website audit is no time consuming and very cheap, or you can say it is free. But it can be inaccurate or unsatisfying, and most of the time it is. Why?

The automated website audit is done by online SEO tools available on the internet such as Neil Patel SEO Audit Tool, Woorank SEO tool, SEMrush Site Audit tool, SeoSiteCheckup tool, SEOptimer tool, ahrefs tool, Majestic SEO tool, and many more. The free website audit report generated by such tools has its own SEO score or website performance score. This technical SEO audit report generally based on its software. It just checks some codes/files on the website and return the value like whether it is present in the site or missing from it. You can say 1 or 0 in the binary form. It can’t check and suggest that the available things are in the best form of it or is there any implementation needed to make these things more beneficial for overall website health and performance.

The result of automated SEO tools is not wrong all the time. It can be useful for finding some technical issues like desktop speed issues, mobile speed issues, hidden broken links: internal broken links and external broken links, But in this case also, you need to re-evaluate website audit results by yourself manually, you can’t take a technical decision just by depending on the machine-made free site audit results.

As we have already discussed, automated SEO tools can’t audit every factor on a website, there are some points where manual intervention is needed, these points need to be rechecked and verified by experts – SEO professionals. And for the checked points, also there is re-evaluation needed to confirm those for their correctness. This can be done by manual website audit only.

This type of manual SEO audit is more time-consuming and not cheap like automated SEO audit as it is not only depended on the machine, it needs SEO professionals in this task. They just gather all the information from different free site audit tools or you can say SEO analysis sites by performing an automated website audit and then manually check one by one all the results, check whether they are correct or not. And then find out useful information and develop an White Hat SEO strategy or Grey Hat SEO strategy which can be performed and implemented in a manner that brings the best possible results.

There are many advantages of manual website auditing over automated website auditing.

Here is an example where automated free site audit fails; it gives different results on different tools.

 

Example: 1

We did a free SEO audit online to check the total no of backlinks for XYZ website, the results are as below:

 

(Total no of backlinks – Neil Patel’s SEO Analyser tool)

 

 

 

 

 

 

As the above screenshots tell all the things, MOZ tool shows the site has 424 backlinks, the majestic tool shows 135, woo rank 135, SEMrush 42, Amazon’s Alexa is showing 4, Neil Patel’s SEO analyser  1, even Google’s SEO tool GSC shows 123 backlinks. Now, the point is who is right? What is the actual no of backlinks till the date you created with link building techniques? Which tools give the correct data? The answer is NO ONE among ALL. One of the major reasons behind this is crawling and indexing of the backlinks, which is controlled by search engines. These tools can’t do this for you. So don’t just rely on these automated software called website audit tools, just use the manual process of it. It can give you better results.

 

Example: 2

We checked for the XML sitemap for XYZ website on different SEO site audit tools. All tools were showing a green tick mark for the XML sitemap.

 

 

But when we checked manually for the same, an error was there on the XML sitemap page of XYZ.com website.

 

The thing is tools can tell you that the sitemap page/file is present on your website’s root domain or not, that’s it. It can’t tell you that the file contains an error. This error needs to be fixed as soon as possible because sitemap.xml is an on-page SEO factor and plays a vital role in website health and SEO. So, here manual testing needed. Otherwise, you will never know that your website has some technical SEO issues which prevent your website ranking and performance in Google and other search engines.

 

Example: 3

We again used some SEO checker sites to check the SEO score for XYZ website. The results are as given below:

 

 

 

Now, what should we assume?, the score is 10% (according to a tool) or it is 85% (according to another tool)?, this is what we can expect from automated SEO tools only. These types of tools run on instructions/algorithms only, there is no human behind all the things who check your website manually and showcase the correct data.

Our website SEO audit service includes a basic SEO audit, content audit, technical SEO audit, security audit, performance audit, etc.

Below are some of the important factors we focus on while doing Complete Website SEO Audit:

• On Page SEO Analysis
• Off-Page SEO Analysis
• Technical SEO Analysis
• Server and Security
• Mobile Friendly
• UI UX and Performance
• Traffic and Content Analysis
• Overall 60+ Major and minor points to be covered.

The website SEO audit is a step by step analysis of all the important factors that affect a website’s health and performance in all aspects. The purpose of doing a complete website audit is to check any errors or any weak points that affect its web performance before going for digital marketing.

Examination of below parameters are included in a website audit:

• Server and Security
• Website Architecture
• Website Development Analysis
• Mobile Usability
• UI and Performance
• Technical SEO Analysis
• Content Analysis
• On Page SEO Analysis
• Off-Page SEO Analysis
• Traffic and Ranking Analysis

We gather all the information from different free site audit tools or you can say website analysis sites by performing an automated website audit and then manually check one by one all the results, check whether they are correct or not. And then find out useful information and develop a best possible Marketing strategy which can be performed and implemented in a manner that brings the best possible results.

Website audits are customized for individual businesses, so the prices vary, but the typical range is $50 – $200 (audits for larger “enterprise” websites can be considerably more).

Generally 2-5 days
Depending on the size of your website, a proper manual website audit can take anywhere from 2-5 days to complete.

SEO audit is a step by step analysis of all the important factors that affect a website’s health and SEO performance on SERP (search engines’ result page). The purpose of doing an SEO audit is to check any errors or missing things that affect its organic search performance before going for any SEO packages.

Examination of below parameters are included in an SEO audit:

• Website Structure Analysis
• URL Structure Analysis
• Tags Analysis
• Web Pages Content Analysis
• Structured Data Analysis
• Website Speed and Performance Analysis
• Mobile Friendliness Analysis
• Backlink Analysis
• HTML Code Analysis
• Broken Links Analysis
• Organic Traffic and Ranking Analysis

We gather all the information from different free SEO audit tools or you can say SEO analysis sites by performing an automated SEO audit and then manually check one by one all the results, check whether they are correct or not. And then find out useful information and develop an White Hat SEO strategy or Grey Hat SEO strategy which can be performed and implemented in a manner that brings the best possible results.

From SEO audit we understand a website’s overall technical SEO health. Manually going through the complete SEO checklist will help in finding out all possible hidden errors which an automated tool can easily miss. From a detailed SEO audit we came to know exactly what is affecting a website to grow organically and then can create a plan accordingly. We can check any errors or any weak points that affect its web performance before going for online marketing.

There are many websites available for SEO Auditing online like Neil Patel SEO Audit Tool, Woorank SEO tool, SEMrush Site Audit tool, SeoSiteCheckup tool, SEOptimer tool, ahrefs tool, Majestic SEO tool, and many more. But among all these websites there is not a single website for which we can say that it is the best. All sites have some pros and cons. A manual investigation of all parameters are necessary to make a complete SEO audit report.

There are a number of automated online SEO tools available on the internet such as Neil Patel SEO Audit Tool, Woorank SEO tool, SEMrush Site Audit tool, SeoSiteCheckup tool, SEOptimer tool, ahrefs tool, Majestic SEO tool, and many more. But no one is the best because they just follow the program and show the result. Manual analysis and verification is required for the best results.

According to WebFX, The average cost of SEO for small businesses is $750 to $2000 per month or $5000 to $30,000 for one-time projects. Smaller companies that invest in SEO consulting services can expect to pay $80 to $200 per hour.