Affiliate Marketing Services

What is Affiliate Marketing?

Affiliate marketing is a type of Digital Marketing, it is an advertising model in which a company pays third-party publishers to generate traffic or leads for the company’s products and services. The affiliate earns a commission each time a user purchases through the unique link associated with their recommendation.

How does Affiliate Marketing Work?

Unlike a sole responsibility of an individual, affiliate marketing works by distributing the responsibilities of product marketing and creation across different parties, it leverages the abilities of every individual for a more effective marketing strategy while providing contributors with a share of the profit. For a successful affiliate marketing to work, the following three different parties must be involved:

–Seller and product creators
–The affiliate or advertiser
–The consumer

Seller and Product Creators

The seller who is referred to as a solo entrepreneur or large enterprise is generally a vendor, merchant, product creator, or retailer with a unique service or product to market. The product can be a physical object or a service.

Though the seller is not required to be actively involved in the marketing, they can be the advertiser & earn a part of the profit from the sharing associated with affiliate marketing.

The Affiliate or Publisher

The affiliate can be either an individual or a company that markets the seller’s product in an appealing way to potential consumers. They often have a very specific range of audience to whom they market, which is mostly according to the audience’s interests.

The Consumer

Consumers are the core pillar of affiliate marketing. Affiliates spread awareness and share the products with them on social media, blogs, and websites. When consumers buy the product, the seller and the affiliate share the profits.

Benefits of Affiliate Marketing

For Passive Income – Without any constant attention, the affiliate links and blog posts continue to work in the background when there are no operations and when amalgamated with the best practices of SEO and contents, affiliate marketing is a great way to generate passive income.

Boost Business Reputation and Broaden Audience – By associating with trusted and reliable affiliates and bloggers, the reputation of brands and their products can be improvised. This can further help in expansion to new markets and building an effective online presence.

Generates Better ROI – When opting for affiliate marketing, businesses have to pay to affiliates only after desired sales have been made. This helps in obtaining a better return on investment.

Cost-Effective – As businesses have to pay commissions only after the desired conversions occur. Also, new markets recruit affiliates without overhead costs. Affiliate marketing, therefore, proves to be quite cost-effective.

Helps to Scale Website Traffic – Affiliate links are used to increase referral traffic through product searches and page navigations. Thus, the greater number of websites linked to your websites, the higher the chances to convert those users into customers. Moreover, it also helps to boost rankings and drive online traffic to other websites.

How Do Affiliate Marketers Get Paid?

The affiliate gets paid in various ways:

Pay Per Sale
Pay Per Lead
Pay Per Click

Pay Per Sale

Being the standard form of affiliate marketing structure. In the pay per sale method, the merchant pays the affiliate a percentage of the sales price of the product after the consumer purchases the product as a result of the affiliate’s marketing strategies.

Pay Per Lead

This module works based on the conversion of leads. Here the affiliate should convince the consumer to visit the merchant’s website and complete the desired action — this could include filling out a contact form, signing up for a trial of a product, subscribing to a newsletter, or downloading software or files.

Pay Per Click

This method compensates the affiliates to redirect potential consumers from their marketing platform to the merchant’s website. The payment to the affiliate is based on the increase in web traffic on the merchant’s website.

Types of Affiliate Marketing Channels

Influencers
Bloggers
The Paid Search Focused Microsites
Email Marketing
Large Media Websites

Influencers

An influencer is a known individual who holds a competitive position that impacts the purchasing decisions of a large segment of society. They are a good choice for the brands & can benefit a lot from affiliate marketing. As they are already famous and have an impressive following on social media platforms, it’s easy for them to direct consumers to the seller’s products through social media posts, blogs, and other interactions with their followers. The influencers then receive a share of the profits they helped to create.

Bloggers

In the current digital era, bloggers are the top-notch choice for increasing a seller’s conversions. Generally, the blogger initially analyses and does research about the product or service and then writes a comprehensive review that promotes the brand in a compelling way leading the consumers to the seller’s website. The blogger is then rewarded for his or her influence in spreading awareness about the value of the product and service.

The Paid Search Focused Microsites

One of the ways to practice affiliate marketing is by developing and monetizing microsites to garner a generous amount of sales. These sites are advertised within a partner site or on the sponsored listings of a search engine. They are unique and separate from the company’s official site. With aim of offering unique, focused, & relevant content to a specific audience, microsites are quite useful in increasing conversions due to their appealing call to action.

Email Marketing

Email marketing is considered a genuine source of affiliate marketing. Various methods & approaches are used by affiliates like some use email lists to promote the seller’s products, while others consider using email newsletters that include hyperlinks to products, where they earn a commission after the consumer purchases the product.

Large Media Websites

A profitable deal for both the seller and the affiliate, large media websites are known to promote products to their mass audiences via banners and contextual affiliate links. This avails maximum visibility and enhances the conversion rates, resulting in generating desired revenue.

Examples of Businesses Using Affiliate Marketing

Amazon
Skillshare
Airbnb
Leadpages
AWeber

Amazon

Amongst one of the largest and popular affiliate programs, the Amazon affiliate program has undergone many evolutions with passing times. Currently, it’s known as the Amazon Associate program.

Skillshare

Skillshare offers online courses on a variety of topics, including photography, visual arts, and business management. Skillshare’s affiliate program has gained popularity as it used by many social media personalities to promote the brand on their channels.

Airbnb

A widely known rental brand that completely changed the perspective of vacation stays offers a two-pronged affiliate program to grow its business from both sides – hosting and renting as a guest.

Airbnb’s affiliate program is famous, but the key features are kept secret and made known to affiliates only.

Leadpages

Products by lead pages allow businesses to quickly create, optimize, and track the success of landing pages, pop-ups, lead bars, and other lead forms that attract potential customers to landing pages.

It offers the most attractive commissions for doing the business – up to 50% on its proven suite of lead generation tools to the affiliates.

AWeber

Email autoresponder AWeber’s affiliate program is unique.  It offers affiliates two amazing business options – “referral program” and “advocate program”.

Enhance your business sales & growth with effective affiliate marketing. Connect with us for the best affiliate marketing services today.